Le Gourmet
A refined food concept shaped through editorial direction, tactile branding, and a warm visual language for contemporary dining.
A fine dining identity built less like a logo, and more like a small publication — slow to read, rich in detail, and meant to be kept.
From the cold Atlantic to the warm cream of the menu, every shell, every serif and every fold belongs to the same quiet hand.
About the Project
Client: Le Gourmet
The Brief. Le Gourmet needed a fine dining identity for a new 2025 restaurant concept: coastal, confident, and unwilling to settle for seafood-restaurant cliches.
Our Approach. We built the system around the pairing of a delicate script Le and a stately serif GOURMET, supported by maritime-inspired illustration, editorial layouts, and a palette of deep ocean blue, burnt orange, soft sage, and parchment cream.
The Outcome. The result is a restaurant identity that reads as a complete editorial world: warm, restrained, premium, and recognisable from a single glimpse of orange across a dimly-lit dining room.
Short Line. 2025. A fine dining destination built — from the apron to the URL — to feel inherited rather than designed.
Credits
Studio:
PHORM x MORPH
Creative Direction:
Enrik, Founder, PHORM x MORPH
Design:
PHORM x MORPH studio team
Year:
2025