Pochi Mochi
A playful brand world for collectible toys, built through packaging, characters, motion, and a joyful color-led system.
Bedtime, reimagined as an introduction. Not a light you switch on a small, squeezable friend who tells you their name before the room goes dark.
About the Project
Client: Pochi Mochi
The Brief. Pochi Mochi needed a playful brand world for collectible bedtime toys: soft enough for children, structured enough to stretch across packaging, characters, motion, and digital touchpoints.
Our Approach. PHORM x MORPH built the identity around warmth, comfort, and imagination. The visual system pairs rounded character design, a joyful colour palette, expressive typography, and modular brand assets that can adapt from product packaging to animated moments.
The Outcome. The result is a friendly, collectible toy identity with a clear emotional role: helping bedtime feel less dark, more magical, and easier for children to enter with confidence.
Credits
Studio:
PHORM x MORPH
Creative Direction:
Enrik, Founder, PHORM x MORPH
Design:
PHORM x MORPH studio team
Year:
2026
