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Mini Bloom Kids

A playful visual identity built around growth, care and confident discovery.

Client:
Mini Bloom Kids
Year:
2026
Discipline:
Brand IdentityBrand Guidelines
Mini Bloom Kids pink, white and lime flower wordmark on a purple background
Mini Bloom Kids logo concept showing flower letterforms, layered outlines and playful movement
Mini Bloom Kids personality spectrum balancing playfulness, brightness and reassurance
Mini Bloom Kids logo construction with a grid and notes on rhythm, flower forms and depth
Mini Bloom Kids primary logo in pink, white and lime against a purple field
Mini Bloom Kids logo anatomy identifying the name, flower letterforms, outlines and Kids capsule
Approved Mini Bloom Kids full-colour logo versions on purple, pink, citrus and lime fields
Mini Bloom Kids flower symbol with examples of its use as an avatar, seal and packaging detail
Mini Bloom Kids colour palette with purple, cream, citrus, pink, lime and calm blue
Approved Mini Bloom Kids colour combinations for typography and decorative graphics
Mini Bloom Kids colour accessibility and contrast guidance
Clayful display typography for the Mini Bloom Kids identity
Bricolage Grotesque supporting typography for headings, labels and body copy
Mini Bloom Kids expressive icon family with nine smiling and playful faces
Mini Bloom Kids expression icons in six approved colour combinations
Mini Bloom Kids decorative motifs including flowers, petals, stars and badges
Mini Bloom Kids paper shopping bag mockups with purple handles and the colourful wordmark
Mini Bloom Kids purple flower sign mockup in a softly lit interior
Mini Bloom Kids reception mockup with a pink and purple logo behind a curved counter
Mini Bloom Kids exterior mockup with illuminated signage and flower details
Mini Bloom Kids window display mockup featuring the wordmark and colourful flower motifs

About the Project

Mini Bloom Kids brings growth, care and confident play into a colourful visual identity. Flower forms replace the two o letters in the wordmark, while layered outlines and a tilted Kids capsule give the logo movement and depth.

The August 2026 guidelines bring together the logo system, a palette of purple, citrus, pink, lime and calm blue, Clayful display type and Bricolage Grotesque supporting type. Expressive icons and floral motifs extend the system across the packaging and signage mockups shown here.

Credits

Studio
PHORM x MORPH

Brand IdentityBrand Guidelines

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